In 2011 I completed my B.A. in behavioral sciences from The College of Management Academic Studies. After a few years in some management positions at the retail market I have decided to go back to the academy and focus on study and research in the field of neuroscience. After a completion year I am now a M.Sc student in the department of neurobiology. My main research would focus on addiction and in particular on modulating drug related maladaptive memories and associations via the mechanism of reconsolidation in human. In addition, I have recently finished a project that showed that the change of value, as demonstrated in the original cue-approach task, is not occurring only due to the pairing of an auditory cue (followed by a button press) but can also be induced by a paired visual cue.